A look back
“This newsletter is a short writing of ongoing reflections, in my and my teams workspace. It’s a “digest” of our work and the fashion industry (creative perspective) and it is about facing sustainability as our no. 1 challenge; a topic that I am obsessed and engaged on since 2018.”
Clothes aren't going to change the world, it's the people who design and wear them who will.
A month ago we had the pleasure of presenting our New Radical Sustainable Concept Store in heart of Paris, the marais district.
Two weeks ago we had the pleasure of revealing our newest Aalto Recoded™ collection featuring a portrait series of the coolest indie musicians from Paris.
The store wasn’t just a shop but an opportunity to evolve the concept from digital – and from piles of waste clothes – to a physical space of gathering and exchange direct with consumer. Many of our community, and our artist friends , could finally see what we do in a bigger picture.
Hence our creative sustainable concept has been 4 seasons in constant evolution, and well distributed around the world, it was thrilling to see how it was all received and get the instant feedback.
Arnaud Mielvaque - Set Design by Sonder
The Artist serie shot by notorious Johan Sandberg (long collaborator and friend of mine) was a dedication and opportunity to what inspires throughout time the most; Music. We got the idea to capture the collection directly with the people who inspire us, and got unique talent; including Bamao Yende (Boukan Records), Johnny Janne, Romain Brau and the band Klon. Thank you all participating.