NEWS
3 May 2024 - Tuomas Merikoski
"This newsletter is a short writing of ongoing reflections, in my and my teams workspace. It’s a “digest” of our work and the fashion industry (creative perspective) and it is about facing sustainability as our no. 1 challenge; a topic that I am obsessed and engaged on since 2018.”
AALTO has always had a special, deeper goal for me; to create a space and own unique environment where things can be made differently and where honest creativity is the thriving force. In the search of this honesty (read ‘sustainability’) and riding the fashion wave (aalto means wave in my native Finnish) comes naturally with its ups and downs. Finally, in 2022 I transformed the company to do everything under sustainable Recoded™ system. I had found my creative honesty; an alternative solution to keep doing fashion with radical sustainability and transparency in mind.
Today finally, after many struggles and trials, we know there is quantifiable substance and value in sustainable product. It permits us to be true to our goals. It is fashion after all, and first of all, but we are reaching some interesting milestones; our product saves 80% carbon footprint versus a standard recycled product.